Lucas Aoun has built his entire career on one idea: optimise everything. As a naturopath, biohacker, and TEDx speaker, Lucas has spent years translating complex science into practical strategies for human performance.
He graduated as DUX of his Bachelor of Health Science – the top of his class. He has recorded over 340 podcast episodes, been featured on more than 150 international podcasts, and published over 1,000 YouTube videos.
With 100K+ followers on Instagram and a global audience tuning into his work on performance, hormones, nootropics, and longevity, he is by any measure one of the most prolific educators in the global biohacking space.
He is also, by necessity, someone who guards his time fiercely.
Lucas is the CEO and founder of two ventures. Boost Your Biology is his globally recognised health optimisation platform – a destination for cutting-edge strategies, supplement guidance, and science-backed coaching for people who want to perform at their absolute best. INB4 Supplements is his premium product brand, built on the same evidence-first philosophy that runs through everything he does. Both businesses were growing. Both demanded his full attention.
When Lucas decided to leave Australia and relocate to Dubai, he applied the same logic he applies to everything else: identify what only he can do, and find the right people to handle the rest.
For the Dubai setup, we at GenZone are those people.
Why Dubai for Lucas
The decision to leave Australia was not made on impulse. For Lucas, it was the outcome of a clear-eyed assessment of where he wanted to take his businesses and what kind of environment would support that growth long term.
Australia, for all its qualities, was not the answer. The tax environment, the distance from global markets, and the pace of the ecosystem were misaligned with where Lucas was heading. He needed a city that moved at the speed he moved – one that was built for people who were building things seriously.
Dubai kept coming up for the same reasons it comes up for almost every serious entrepreneur who eventually makes the move.
“The lifestyle, the convenience, the efficiency, the growth mindset – Dubai really is on the rise.” – Lucas Aoun
For someone who has spent his career optimising human performance, the appeal of a city built around efficiency and ambition was not just logical. It was personal. Dubai matched the way Lucas thinks.
It is a city of people who are actively building – entrepreneurs, creators, investors, founders – and the density of that energy is something you cannot manufacture anywhere else. The decision was made. What remained was the execution.
The Problem With Moving While Running Two Businesses
Here is the paradox every serious entrepreneur faces when they decide to relocate internationally: the more successful your business, the harder it is to find the time to move it.
Setting up a company structure, obtaining a visa, acquiring an Emirates ID, coordinating medical appointments, navigating the layers of paperwork that come with an international relocation – none of it is insurmountable on its own. But for a founder who is simultaneously running two growing businesses, serving a global audience, recording podcasts, producing YouTube content, and managing a supplement brand, the time cost of handling all of it personally is simply not acceptable.
Every hour spent chasing documents is an hour not spent on content. Every afternoon managing logistics is an afternoon not spent coaching clients or formulating products. For Lucas, time is not just money – it is the currency his entire business runs on.
He needed a partner who could take the entire process off his plate. Not partially. Not mostly. Entirely.
“I needed a company to help set up my visa, my Emirates ID, organise everything that I just didn’t have time for. I’m busy running my own businesses and I needed them to execute fast and efficiently.” – Lucas Aoun
That is a very specific brief. Speed, efficiency, and zero requirement for Lucas to think about the administrative details. It is the brief of someone who knows exactly what his time is worth – and is not willing to waste it.
How GenZone Delivered
GenZone managed it all. From the very first conversation to the final step of the process, Lucas was guided through every stage of his relocation with what he described as something closer to handholding than administration – the kind of thorough, attentive support that removes not just the workload but the mental overhead that comes with not knowing what comes next.
There was no moment where Lucas had to chase an update. No stage where the process stalled and he was left wondering what was happening. No sudden discovery of a requirement that had not been mentioned earlier. The GenZone team moved with the same urgency Lucas brings to his own work – proactively, efficiently, and without excuses.
This matters more than it might sound. The mental load of an international relocation – the background hum of open tasks, unresolved questions, and pending steps – is its own kind of drain. Removing that load entirely, so that Lucas could stay fully focused on his businesses throughout the transition, was the real value GenZone delivered.
“They got the job done superbly. There were no headaches. It was really like handholding. There was a lot of support – which is what I was looking for. There was no guesswork.” – Lucas Aoun
No guesswork. For someone whose entire professional identity is built on precision, evidence, and eliminating uncertainty from the health decisions of his clients, that word carries real weight. It means the process was clear at every stage. It means expectations were set and met. It means Lucas always knew exactly where things stood.
That is not the norm in the Dubai setup market. It is the GenZone standard.
Hear It From Lucas Himself
Lucas recorded his review of the GenZone experience personally. It is straightforward, considered, and exactly what you would expect from someone who spends his professional life communicating complex information clearly – no filler, no exaggeration, just an honest account of what working with GenZone actually looked like.
The Verdict
Lucas Aoun did not move to Dubai to spend his time on paperwork. He moved to build, to grow, and to do the work that only he can do. GenZone made that possible by taking everything else off the table – completely, efficiently, and without a single unnecessary moment of friction.
The result was a relocation that cost Lucas nothing in terms of focus, momentum, or business continuity. From the day he landed in Dubai, he was already working. The setup was done. The foundations were in place. All that remained was what he had come to do.
His closing words from the review are less a testimonial and more a philosophy – one that happens to describe exactly what GenZone exists to do:
“Utilise GenZone so that you can focus on the things that actually matter – your passion and purpose – and outsource the rest.” – Lucas Aoun
That is the whole pitch, in one sentence, from a man who has spent his career teaching people how to perform at their best. When someone whose entire life is built around optimisation tells you to outsource your Dubai setup to GenZone, that is not a passing comment. That is a considered recommendation from someone who does not make them lightly.
Summary
Lucas Aoun is a world-leading biohacker, naturopath, TEDx speaker, and founder of two growing ventures – Boost Your Biology and INB4 Supplements. He came to GenZone with a clear and non-negotiable requirement: handle everything, execute fast, and ask nothing of him in return except to show up when needed.
GenZone delivered on every count. No headaches, no guesswork, and a relocation that freed Lucas to focus entirely on his businesses from day one in Dubai. The kind of execution that earns not just a positive review, but a genuine recommendation from someone who holds everything to a very high standard.
If you are a founder, creator, or entrepreneur thinking about making the same move, GenZone offers a free, no-obligation consultation to walk you through exactly what your setup would look like.