DAMAC x Chelsea FC: The Most Unexpected Move in Dubai Real Estate
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If you’re an investor looking for a unique opportunity to enter the Dubai property market, Chelsea Residences by DAMAC is a project you should have on your radar. Backed by the global recognition of Chelsea Football Club, this waterfront development is a rare gem in the making—and while phase one has already been snapped up by early investors, phase two is just around the corner.
In this comprehensive guide, we’ll explore why Chelsea Residences is one of the most attractive real estate investments in the UAE today—from its unbeatable location and competitive pricing to its world-first sports branding and stunning design.
1. What Makes Chelsea Residences Stand Out?
1.1. The Power of Branding: Chelsea Football Club
One of the most compelling features of this project is its branding. Originally known as “Serest,” the development was renamed Chelsea Residences after a deal was struck with Chelsea FC. The branding came about when Amamira Sashwrani, daughter of the owner of DAMAC, was in the UK attending a Chelsea game. Through connections made during that trip, the partnership was born.
This marks the first-ever sports-branded residential tower in the UAE, giving it a level of desirability and prestige that’s unmatched. This branding alone has significantly boosted interest and demand among global investors, sports fans, and high-net-worth individuals alike.
1.2. Prime Location: Dubai Maritime City
Chelsea Residences is located in Dubai Maritime City, a booming waterfront district just 20 minutes from Downtown Dubai. While areas like Bluewaters Island are commanding prices north of AED 4,000 per sq. ft., Chelsea Residences is being offered at a competitive AED 3,000 per sq. ft. for full ocean-view units.
This presents a tremendous opportunity to get in early in a fast-appreciating area, with infrastructure already well underway.
1.3. Full Sea Views—For Every Unit
Unlike many other developments, every apartment in Chelsea Residences offers a direct, unobstructed view of the ocean. That’s right—no back-facing units. The building is designed in a way that maximizes ocean frontage, making the views one of the strongest selling points.
Compare that to other luxury properties where only a fraction of units offer premium views—and you’ll understand why this project is gaining traction fast.
2. Exceptional Price-Per-Square-Foot Value
Real estate in Dubai has seen sharp price increases in areas like JBR, Palm Jumeirah, and Downtown. But Chelsea Residences is offering a luxury waterfront lifestyle at nearly 25% less than comparable developments in the area.
For example:
Bluewaters Island: AED 4,000+ per sq. ft.
Chelsea Residences: AED 3,000 per sq. ft. for similar or better amenities and full sea views
Even within Maritime City, other projects are priced at a 20-25% premium over Chelsea Residences for the same quality—making this an investor’s dream.
3. High-End Finishing & Semi-Furnished Units
Chelsea Residences offers semi-furnished handovers, with premium fittings included:
Built-in refrigerator, stove, and sink
High-quality gold-accented fixtures
Modern LED lighting
Top-tier tilework and finishing throughout bathrooms and kitchens
Buyers have the flexibility to customize furniture post-handover while benefiting from built-in appliances and luxury finishes. It’s the perfect mix of convenience and personalization.
4. Virtual Tour Highlights
Buyers can experience a VR walkthrough of the unit to get a real feel for the layout and finish:
Kitchen
Wrap-around counter design
Ample space and elegant layout
Includes high-end appliances
Living Room
Customizable layout
Large balcony access with sea views
Bedrooms & Bathrooms
All bedrooms feature private balconies
Ensuite bathrooms with luxury fittings
Dedicated storage/laundry rooms in each unit
Unique Amenities
Infinity pool with direct sea view
Private soccer field on the rooftop—an homage to the Chelsea brand
Double balconies in premium units
This level of thoughtfulness in design is not just rare—it’s visionary.
5. Long-Term Investment Potential
5.1. High Rental Demand & Yields
Being a Chelsea-branded project in a prime waterfront area with full sea views guarantees strong tenant appeal. For investors interested in rental income, GenZone offers holiday home management services, ensuring:
Higher-than-market rental yields
Better occupancy rates (especially since many of our rental clients are new Dubai residents we help relocate)
5.2. Capital Appreciation
With prices still at a relative low for the location and product, and the area expected to grow rapidly over the next 3–5 years, capital appreciation is almost a certainty.
6. GenZone’s Role: End-to-End Property Investment Support
Whether you’re buying your first property in Dubai or expanding your portfolio, GenZone is here to help:
Property Selection: We help you choose the best unit based on your goals
Buying Assistance: From booking to DLD registration, we guide you
Rental Management: Get your property generating income immediately post-handover
Relocation Services: We can help you or your tenants move to Dubai seamlessly
Our clients have benefited from early access to this project, and we are now helping them capitalize on phase two.
7. Final Thoughts
If you’re looking for a rare, high-potential real estate investment in Dubai, Chelsea Residences by DAMAC is your moment. With unbeatable pricing, full ocean views, world-class branding, and thoughtful design, it’s one of the most investor-friendly opportunities in Dubai’s current property landscape.
But timing is critical. Phase one is sold out. Phase two is launching within days. This window of opportunity won’t last long.
So if you’re ready to:
Lock in an exclusive waterfront apartment
Capitalize on Dubai’s booming real estate market
Work with a partner who understands the full investment lifecycle…
Book a free consultation with GenZone today.
Let us help you make the smart move, before it’s too late.
