Six months after setting up his company in Dubai with GenZone, Nuno, an e-commerce entrepreneur from Portugal, sat down and recorded a video testimonial about us.
We are really excited to share what Nuno said in his video review – he was talking genuinely, sharing his honest thoughts on the quality of our services.
In a digital marketing space full of sponsored content and paid testimonials, a person who shows up unprompted and says exactly what he thinks is the most credible voice in the room – and that is exactly what makes this one of the coolest things we can share with our future clients.
Why Dubai Made Sense
Nuno, as stated above, runs an e-commerce business – the kind of business you can operate from anywhere in the world. It does not need to be physically tied to any city or country. Products move digitally, and the customers are global.
Which is exactly why where an e-commerce owner chooses to base themselves matters so much. If geography is not a limitation, you are free to choose the environment that gives you the best possible conditions – and for serious e-commerce entrepreneurs, Dubai is rising fast to the top of that list.
Zero personal income tax. A free zone ecosystem purpose-built for digital and e-commerce businesses. A city that attracts entrepreneurs from across the world and concentrates them in one place. And beyond the business case, a lifestyle and an energy that is difficult to find anywhere else.
“If you’re looking to move to Dubai for either tax reasons or just because you want to be in a city with incredible business opportunities and incredible networking opportunities – then you should definitely move to Dubai.” – Nuno
The decision was clear. But making it happen is where most people hit friction.
A Market That Is Hard to Read
The Dubai business setup market has become super crowded with dozens of agencies and consultants making broadly similar promises, with very little transparency about what you are actually getting, what it will cost, and who will be handling your case.
For someone moving from Portugal in particular, or the EU region in general – already navigating an unfamiliar legal and administrative environment – the noise is real and the stakes of choosing wrong are high.
Nuno found his way to GenZone. What he discovered was a team that operated at a different standard from what he had seen elsewhere – fast, responsive, and with the kind of quiet competence that only comes from a team that has done this many times and knows exactly what they are doing.
“Their processing times are extremely fast. They are very responsive. They know their craft. It just gives you the peace of mind knowing that everything is taken care of.” – Nuno
That phrase – peace of mind – is the one that matters most. Because an international relocation is not just a logistical exercise. It is a period of uncertainty, of open questions, of things that feel out of your control.
What GenZone provides, underneath the company formation and the visa applications and the Emirates ID, is the removal of that uncertainty entirely. The confidence that the process is in expert hands and will be completed correctly, on time, without friction.
They Know Their Craft
Nuno is not someone who uses words lightly. When he says GenZone knows their craft, he means something specific. He means a team that does not need to be chased for updates. A team that anticipates what comes next in the process before you have to ask. A team whose speed and accuracy reflect genuine expertise, not just good intentions.
It is the difference between working with someone who is figuring it out alongside you and working with someone who has done it a hundred times before. Nuno experienced the latter. And for someone relocating their business and their life to a new country, that distinction is everything.
Special Thanks – By Name
Nuno did not just thank GenZone as a company. He named people.
“Special thanks to Shayan and Kevin (our founders)- they were truly amazing.” – Nuno
That detail is telling. It means the experience was personal, not transactional. It means there were real people on the other end of every question, every update, every stage of the process – people who showed up with the same care and professionalism at every step. The kind of team you remember by name, not just by company.
The Referral Chain
Here is what truly sets Nuno’s story apart from a standard positive review: he did not keep GenZone to himself.
After completing his own setup, Nuno recommended GenZone to many of his friends who were considering the same move. Not one or two – many. And every single one of them came back with the same verdict.
“I’ve recommended them to many of my friends after I was their client – and all of them have had an incredible experience.” – Nuno
That is not a testimonial. That is a track record. A pattern of consistent delivery across multiple clients, each of whom arrived through the recommendation of someone who had already lived the experience. That kind of referral chain does not happen by accident. It happens when a company delivers the same quality, every time, without exception.
Hear It From Nuno Himself
Well, Nuno recorded his review video six months after completing his move – not in the immediate excitement of arriving somewhere new, but after the dust had settled, the business was running, and he had had time to reflect on the experience properly. It is calm, considered, and entirely his own words.
The Verdict
Nuno’s closing line is as direct as everything else he says:
“You cannot go wrong with them.” – Nuno
No caveats. No conditions. No asterisks. From a man who made this video for nothing, recommended GenZone to his entire network, and watched every single one of them walk away satisfied – that is about as strong an endorsement as this industry ever produces.
“Their service is truly the best I’ve ever seen for this purpose. I truly don’t think there’s a better company.”- Nuno
Summary
Nuno is a Portuguese e-commerce entrepreneur who moved to Dubai six months ago and built his business in one of the world’s most dynamic cities for digital commerce. He came to GenZone needing company setup and residency, and found a team that was fast, responsive, personal, and genuinely expert at what they do.
He then sent his friends. They agreed.
If you are considering making the same move – whether for tax reasons, business opportunity, or the network that Dubai uniquely offers – GenZone offers a free, no-obligation consultation to walk you through exactly what your setup would look like.