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Home | Case Studies | Freedom, 0% Tax, and a Fresh Start: Tuomas Kivioja’s Dubai Journey with GenZone

Freedom, 0% Tax, and a Fresh Start: Tuomas Kivioja’s Dubai Journey with GenZone

Relocating to Dubai is no small decision - it involves company registrations, visa timelines, bank accounts, tax structuring, and an entirely new way of life. For Tuomas Kivioja, it became the foundation of an entirely new career, powered by his partnership with GenZone.
Tuomas Kivioja and GenZone founder Kevin McKenzie discussing Dubai business setup and relocation during an interview in Dubai

Tuomas is a Finnish entrepreneur, ex-Deloitte software engineer, and one of the most trusted voices in the Dubai relocation and international tax space. After making the move himself from London in 2022, he didn’t just build a life in Dubai – he built a platform to bring others along with him.

Today, through his YouTube channels with over 400K+ combined subscribers and his personal consulting practice at tuomaskivioja.com, Tuomas has helped hundreds of entrepreneurs, digital nomads, and high earners make a successful, tax-efficient move to Dubai.

His secret weapon? A partnership with GenZone – Dubai’s top-rated white-glove business setup and relocation firm, helping entrepreneurs and founders worldwide move to Dubai and set up US LLCs.

Check out Tuomas’ interview with our co-founder, Kevin Mackenzie.

Who Is Tuomas Kivioja?

Tuomas’s story is one of deliberate reinvention. Born in Finland and educated in the world of finance, he began his career in investment banking in London – a prestigious path by most measures. But something was missing. Driven by curiosity and a desire for location independence, he taught himself to code and landed a role as a software engineer at Deloitte – without a computer science degree.

That self-taught journey became the seed of a media empire. Tuomas launched his YouTube channel Internet Made Coder to document his coding path and help aspiring developers break into tech without expensive degrees. The channel exploded, and today his two YouTube channels collectively count over 370,000 subscribers.

But Tuomas didn’t stop at coding content. As he embraced life in Dubai, his audience’s questions shifted: “How did you actually move there? How do you pay less tax? What company structure should I use?” Sensing a genuine need, Tuomas evolved his content – and his business – to focus on international company setup, tax optimisation, residency programs, and location-independent living.

“He walked away from a high-paying job in London to build a 7-figure business in Dubai – not for the cars, not for the luxury, but for freedom.”

Today, Tuomas operates with a UAE Media License (1698306) and advises clients on everything from Dubai company formation and Golden Visas to Mexican PR, Singaporean corporate structures, and second citizenship programs.

Why Dubai? The Case for a Tax-Free Life

Dubai isn’t simply a trending destination – it’s a fundamentally different financial and lifestyle operating environment. For entrepreneurs and high earners tired of punishing tax rates in Europe or North America, the UAE’s framework is transformative.

Zero Personal Income Tax

The UAE levies 0% personal income tax, making it one of the most attractive jurisdictions globally for business owners, consultants, and investors. Structuring your business through a UAE free zone entity – something GenZone specialises in – can legally reduce your global tax burden to near zero.

World-Class Infrastructure

Dubai’s international airports, fibre connectivity, modern offices, and seamless banking infrastructure make it a serious business hub – not just a luxury holiday destination. The city was purpose-built for global commerce.

The Golden Visa Advantage

The UAE’s Golden Visa program offers long-term (5-10 year) residency to investors, entrepreneurs, and skilled professionals. It’s a powerful tool for those who want stability alongside freedom. GenZone’s Dubai setup service includes full support through the Golden Visa process.

A Growing Expat Community

Over 85% of Dubai’s population is expatriate, which means the city is genuinely designed for international residents. Tuomas himself noted that the community of like-minded entrepreneurs and creators in Dubai is unlike anything he experienced in London or Helsinki.

Tuomas Kivioja, Finnish YouTuber and Dubai relocation expert with 370k subscribers, based in UAE

The Tuomas X GenZone Partnership

When Tuomas relocated to Dubai in 2022, he experienced firsthand how complicated the process could be – even for a technically savvy, well-researched professional. Finding the right free zone, navigating visa applications, opening corporate bank accounts, understanding compliance: each step carried its own friction.

That’s when he connected with GenZone. As both a client and a partner, Tuomas was immediately struck by the quality of service and the depth of knowledge GenZone brought to every stage of the process.

The partnership that followed was a natural extension of both parties’ missions: Tuomas provides education and inspiration through his content; GenZone delivers the execution – the company registrations, visa filings, banking introductions, and hands-on relocation support that turn aspiration into reality.

When Tuomas’s audience – engineers, consultants, content creators, and remote business owners – decide they’re ready to make the move, they come to GenZone through his recommendation. And GenZone’s track record of flawless delivery means Tuomas can send his followers there with full confidence.

“With his deep knowledge of Dubai and personal experience with relocating, Tuomas has become a trusted expert in Dubai relocation. His partnership with GenZone allows him to provide unbeatable support to individuals and businesses looking to make Dubai their new home.”

Summary

GenZone provides a full-spectrum service for individuals and businesses relocating to Dubai. Whether you’re a solopreneur setting up your first offshore company or a team of founders making a full corporate move, GenZone handles every piece of the puzzle.

Tuomas Kivioja’s journey – from investment banker in London to Dubai-based entrepreneur helping hundreds of people build tax-free, location-independent lives – is proof that the move is not only possible, but transformative.

His partnership with GenZone exists because both share the same belief: that relocating to Dubai should be a seamless, supported experience, not a bureaucratic ordeal. Whether you’re drawn by the 0% income tax, the Golden Visa, or simply the desire to build on your own terms, the path is well-worn and the support is in place.

If you’re ready to take the next step – whether that’s setting up a Dubai company, securing your UAE residency, forming a US LLC, or simply figuring out what structure makes sense for your situation – GenZone offers a free, no-obligation consultation to walk you through it. Book a call below and speak directly with an expert who has helped clients just like you make Dubai their home.

The GenZone Team

GenZone is a consultancy that helps entrepreneurs establish and expand internationally through US LLC setup and Dubai company formation. With a fully dedicated team and white-glove service, we guide founders and investors through every step - from business setup to residency and relocation opportunities. Through our blog posts, we share practical resources to help you navigate global expansion with confidence.

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