Stuart Taylor is not new to facing complex projects. As a consultant and project specialist recognized by industry leaders as one of the influential voices in his industry, he’s spent nearly two decades across finance, retail, and the public sector helping organizations strengthen governance and deliver real value.
But when it came to setting up his own Dubai free zone company, Stuart found himself facing what felt like a maze. As he explored the options on the web, he found it complicated and chose GenZone as his partner to make his dream come true in a smooth and seamless way.
“When I started exploring setup options, I quickly realized how complex it can all look,” Stuart recalls. “Free zones, mainland, different license types – it was overwhelming.”
Well, for someone whose career is built on identifying risks and ensuring successful delivery, Stuart knew he needed the right partner to establish his business in Dubai.
Watch the video from Stuart Taylor below.
Without trying to navigate the complexity alone, Stuart decided to choose GenZone as his partner for setting up his business in Dubai. That decision transformed what could have been a time-consuming and frustratingly bureaucratic journey into a clear, smooth, and step-by-step process.
“I worked with a company called GenZone who handled everything from start to finish,” Stuart says in his video. “They helped to identify the right free zone for my business, registered the company, set up the trade license, and guided me through becoming my own employee under that company.”
According to Stuart, three things stood out the most while working with GenZone. Well, like many of our other customers, he highlighted fast communication, clear pricing, and a smooth process, the very qualities that make GenZone a trusted and #1 partner for business setup in Dubai.
“The communication was fast, pricing was clear, and the process was very smooth.”
After that, he went on to give a more genuine endorsement – one that truly matters.
“This isn’t a sponsored video, but if you’re considering getting set up here, I’d seriously recommend you considering them as a partner. It turned what feels like a maze into a much clearer step-by-step path.”
From Company Setup to Residency
Stuart highlighted the important sequence in the process of setting up a company in the UAE. He says that the GenZone team managed everything expertly. Check out the sequence he mentions in the video below.
Step 1: Company First
“Establishing the company had to be my first step. It is the UAE entity that sponsors me, the individual, and it cannot be done the other way around. The person first and then the company.”
This is the basic understanding of establishing a business in Dubai — the company must exist before the individual can be sponsored.
Step 2: E-Visa Application
“Once the company license was issued, the next step was applying for the e-visa. That’s the digital entry permit that allows you to legally enter the UAE whilst your residency process is underway.”
Step 3: Medical Requirements & Residency
“After that, I went through a medical exam, a quick blood test, and a chest X-ray, and then submitted everything for my residency visa to be stamped in my passport, all arranged and supported by GenZone.”
Step 4: Emirates ID
“Right now, I have the residency visa and I’m just waiting for my Emirates ID and that’s the final piece and that should arrive hopefully in the next day or two. Once that is ready, it unlocks everything else. I can open a personal and business bank account, get a proper phone plan, and basically live like a resident instead of a visitor.”
“I don’t live here full-time yet. This is still a visit whilst everything else gets finalized. My wife and I have been spending lots of time exploring the city, trying to figure out where we might want to move and where we might want to live full-time.”

Building a Life in Dubai
What thrilled us most about Stuart’s testimonial was not just what he said about the business setup experience. He also spoke about the freedom he gained to focus on building a life in Dubai — thanks to GenZone’s highly efficient and widely praised, smooth end-to-end service.
“I don’t live here full-time yet. This is still a visit whilst everything else gets finalized. My wife and I have been spending lots of time exploring the city, trying to figure out where we might want to move and where we might want to live full-time.”
While other business setup companies in Dubai often leave clients stressed and overwhelmed, GenZone’s process allowed Stuart to focus on building his life in Dubai — exploring schools, neighborhoods, and communities as he prepared to move here permanently.
“The big factor is schools. We’re visiting a few to get a sense of the location, the community, just to get an idea of where our children are going to be spending the next decade.”
A City of Opportunity
Moreover, in his testimonial, Stuart talks much about life in Dubai. He is quite happy with the climate and everything the city offers, finding it as a place full of opportunities. He appreciates all the things we have always highlighted as the key attractions of the city.
“The weather’s hot, of course, but it’s manageable once you adapt your routine around it. Traffic can be heavy, but the roads are wide and fast. And the metro, it’s so much easier to figure out than it was when I first went to London or Paris.”
“The people here are really friendly, really helpful, and there’s this sense that everyone’s building towards something. Nobody’s just coasting along.”

More Achievable Than It Looks
What started as “just an idea on a whiteboard” became a registered company with an approved visa in a matter of months.
“A few months ago, this was just an idea on a whiteboard, a plan to expand my work and create new opportunities,” Stuart reflects. “Now I’m here, company registered, visa approved, waiting for that little card that makes it all official.”
His message to others considering the same path is clear and encouraging:
“If you’re thinking about doing the same, whether to grow your business, gain freedom, or just explore something new, it’s more achievable than it looks. And with the right support, it’s a process that can actually be enjoyable.”
That phrase – “actually be enjoyable” – speaks volumes. Business setup shouldn’t be a nightmare. With GenZone, it’s indeed a professional, even pleasant experience.
Ready to turn your Dubai business idea into reality?
Contact GenZone today and explore how we turn complex setup processes into clear, achievable pathways to success. Use the button below to book a call with one of our experts in Dubai.