For online entrepreneurs, building a business is no longer limited by geography. Coaches, consultants, creators and other digital professionals can work with clients across borders, often without being tied to a traditional office or physical location.
For Sawsan, an online fitness coach, establishing a company in Dubai was the next step in setting up her business. While company formation can involve unfamiliar procedures and administrative requirements, Sawsan says her experience with GenZone was straightforward from start to finish.
In her testimonial for GenZone, she describes the process as smooth, clear and well communicated, highlighting the responsiveness of the team and the support she received throughout the setup.
The details she chooses to highlight say a lot about what actually matters to entrepreneurs going through this process for the first time.
From Online Fitness Coaching to Establishing a Company in Dubai
Sawsan, who is active on Instagram as @fit_by_sauce, describes herself as an online fitness coach.
For entrepreneurs operating online, establishing a formal business structure can be an important step. It can provide a clearer foundation for operating a business professionally and managing its activities from an appropriate jurisdiction. For finance-minded founders, part of that appeal is the tax environment, and it’s worth understanding how the UAE’s 0% and 9% corporate tax rates work.
Sawsan chose to establish her company in Dubai and worked with GenZone to complete the process.
Rather than navigating the setup independently, she had the support of a team familiar with the company formation process in the Dubai.
According to Sawsan, that support made a noticeable difference.
A Smooth Company Formation Experience
One of the strongest points in Sawsan’s testimonial is how she describes the overall experience.
She says the process was “really smooth” and highlights how responsive the GenZone team was throughout the setup.
For someone establishing a company in a new jurisdiction, responsiveness can be just as important as the formal process itself.
Company formation can involve documentation, applications, approvals and communication between different parties. When questions arise, having someone available to provide clear answers can make the process considerably easier to manage.
Each of those steps carries its own potential for delay if the person handling it is not proactive, and each is an opportunity for a business owner to lose confidence in how the process is being run. It’s one reason the cheapest business setup consultant in Dubai often ends up costing more.
Sawsan’s experience with GenZone appears to have been shaped by exactly this type of support.
She says that everything was done “in a matter of weeks” and that the process was clear to her throughout.
That combination of speed and clarity was particularly important to her overall experience. It is one thing for a process to move quickly. It is another for the person going through it to actually understand what is happening at each stage while it does.
Clear Communication Throughout the Process
Sawsan specifically highlights communication as one of the strongest aspects of working with GenZone.
In her testimonial, she describes the communication as “fantastic.”
For business owners, this can be an important part of company formation support. The process is not simply about submitting documents and waiting for approvals. Clients also need to understand what is happening, what is required from them and where their application stands at any given point.
Left in the dark, even a fast-moving process can feel stressful simply because there is no visibility into progress.
Clear communication can reduce uncertainty and help business owners focus on their actual work rather than becoming overwhelmed by administrative procedures.
For Sawsan, having a responsive team meant she could move through the setup process with greater confidence.
Support from Shayan Nasiri and Darral Coutinho
Sawsan also took the opportunity to specifically thank two people who supported her throughout the process, GenZone Co-Founder and Co-CEO Shayan Nasiri and Operations Manager Darral Coutinho.
Her direct appreciation of both team members provides another insight into her experience.
Rather than simply describing the company formation service in general terms, Sawsan recognised the people who supported her during the process.
Personal support can be particularly valuable when an entrepreneur is establishing a company in a country where they may not be familiar with the local procedures. If you’re weighing up living in the UAE as well as setting up there, our Dubai residency guide walks through the essentials.
For Sawsan, the experience was not just about completing the company setup. It was also about having people available to guide her through the process and communicate clearly along the way.
A Company Setup Completed Within Weeks
Time is an important consideration for entrepreneurs.
The longer a business owner has to spend dealing with administrative procedures, the more time they are taking away from their own business.
Sawsan says her company setup was completed within a matter of weeks.
While every company formation journey can vary depending on factors such as the business activity, documentation and approvals required, her experience demonstrates what a well-supported setup process can look like from the client’s perspective.
For an online fitness coach like Sawsan, reducing unnecessary complexity can allow more attention to remain on the business itself and the clients she serves.
Sawsan’s Recommendation of GenZone
At the end of her testimonial, Sawsan gives a clear recommendation.
She says she “highly recommends GenZone” and offers a special thank you to Shayan Nasiri and Darral Coutinho for their support.
Her recommendation reflects the main themes of her experience: a smooth process, responsive support, clear communication and completion within weeks.
For entrepreneurs considering company formation in Dubai, experiences like Sawsan’s can provide useful insight into what working with a company formation specialist can be like. You can read all our Dubai case studies to see how other founders have made the move.
Every business setup is different, but having professional guidance can help entrepreneurs understand the process and move through the required steps with greater clarity.
Hear Sawsan’s Story in Her Own Words
Watch Sawsan share her experience of setting up her company in Dubai with GenZone.
Building a Business in Dubai with the Right Support
Sawsan’s story is ultimately a straightforward one.
She is an online fitness coach who wanted to establish her company in Dubai. She worked with GenZone, received support throughout the process, and says the experience was smooth, clear and well communicated.
Most importantly, her testimonial focuses on the practical aspects that matter to business owners: responsiveness, communication and getting the setup completed efficiently.
For entrepreneurs looking to establish a company in Dubai, professional guidance can make the journey easier to navigate. And once a company is up and running, GenZone’s accounting and compliance support is there for founders who want to keep things running smoothly beyond the initial setup.
GenZone supports entrepreneurs and businesses with company formation in Dubai, helping clients understand the setup process and complete the necessary steps with professional assistance.
Sawsan’s experience offers one example of that journey, from an online fitness business to an established company in Dubai.
